This fragrance is inspired by their own famous trench coat, however, i think that the ads doesn't really reflect the elegant and decent side of Burberry. and as a marketing graduate, i really think that this ads doesn't convey the same messages and images of what Burberry is in the past. The high-end, decent, elegant, grand, British and a little bit "old" sides of Burberry. Yes... may be they are still using the same colours and logos, but thru this ads, i just felt that it "declassed" the brand image. but, who knows, may be this is actually what Burberry wants to tell us!? it's affordable and for everybody who wants to be an attractive woman? hehe I don't really know.
All the comments above is just my personal opinion as a marketing graduate, no offence to anyone who is Burberry super fan =) If i happen to see this fragrance, i would definitely wanna have a try too!
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